In bridal and formal fashion, “Hollow to Hem” refers to the vertical measurement from the hollow of your neck (the indentation between your collarbones) down to the hemline of your dress. This measurement is crucial when ordering custom or floor-length gowns to ensure the dress hits exactly where it should—whether it grazes the ground, floats just above it, or includes a dramatic train.
At Ismatyra, we use this precise measurement to craft dresses that fit like a dream—no awkward bunching, dragging, or costly last-minute alterations.
Custom sizing is a cornerstone of bridal fashion, and the Hollow to Hem measurement is at the heart of it.
Whether you’re choosing a sweeping ball gown, a fit-and-flare, or a chapel train, the Hollow to Hem measurement ensures your gown is the perfect length for your height and heel choice.
Standard sizing doesn’t always fit every height. For petite brides, a gown might be too long. For tall brides, it might fall awkwardly short. Hollow to Hem helps designers and tailors create a length that’s just right—regardless of your frame.
Take your Hollow to Hem measurement:
Before ordering a custom dress
After selecting your shoes (height is crucial)
During your initial bridal fitting or at-home measurements (with a helper!)
Timing matters—take the measurement at least 6–9 months before your wedding day if ordering a custom gown to allow for production and delivery.
Here’s how to take this vital measurement correctly:
A soft measuring tape
A friend or tailor to help (no DIY selfies!)
The shoes or heel height you’ll wear on your wedding day
A mirror (optional) for positioning
Stand straight with your feet together and shoulders relaxed.
Wear the shoes you’ll wear on your wedding day or ones with the same heel height.
Locate your hollow—that small dip at the base of your neck between your collarbones.
With your helper standing beside you, place the tape measure at the hollow and run it straight down the front of your body to the floor (or desired hemline).
Ensure the tape is flat against your body and not curved or angled.
Record the number in inches or centimeters, based on your dressmaker’s instructions.
✔️ Tip: Stand on a flat, hard surface (no carpet) for accuracy.
Avoid these measurement missteps:
Not wearing shoes – your dress will likely end up too short!
Measuring alone – it’s difficult to keep the tape straight and aligned without help.
Slouching or leaning forward – stand tall and still for best results.
Guessing the number – precision is key for bridal tailoring.
Rounding up/down – always record the exact measurement.
At Ismatyra, we guide every bride through the Hollow to Hem process to guarantee a perfectly proportioned, couture-level fit. Whether you’re customizing a gown or adjusting a ready-made style, this measurement is essential.
Need help? Our team offers virtual fitting guidance and personalized support to help you measure like a pro. Learn more on our Measurement Help Page (coming soon).
Q1: Do I need to wear shoes while taking this measurement?
A: Yes! Always wear the exact shoes or same heel height you’ll wear on the wedding day.
Q2: What if I don’t know my wedding shoes yet?
A: Use a heel height you’re likely to wear (average 2–3 inches). Let your dressmaker know if this may change.
Q3: Can I take this measurement by myself?
A: It’s not recommended. Ask a friend, family member, or tailor for the most accurate result.
Q4: What if I’m wearing a high-low or tea-length gown?
A: Hollow to Hem is still helpful, but you may also need custom hemline notes depending on the dress style.
Q5: What if I’m between sizes?
A: Always opt for the larger measurement. It’s easier to shorten a dress than to add length.
Q6: Can I send this measurement to Ismatyra for a custom dress?
A: Yes! We encourage all brides to include their Hollow to Hem when ordering custom-fit gowns for a flawless finish.
Your dress should feel like it was made just for you—because it was. The Hollow to Hem measurement is one of the most important steps in getting that perfect, floor-grazing fit that will carry you confidently down the aisle.
📏 Ready to order your custom bridal gown? Visit Ismatyra and explore how tailored elegance starts with precision and care.
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